How to write a blog that will turn readers like me into Company Heroes

Using Psychology to lure readers

Are they serious?

I just ran across an article in Advertising Age in which the author, Marsha Lindsay, CEO of Lindsay, Stone & Briggs, an ad agency, suggested that the key to attracting readers to your corporate conversations is to incorporate psychologist Carl Jung’s 12 archetypes into the messages. She wrote: “Messages that speak to one of these discrete motivations naturally engage consumers and fuel conversations for many reasons: Associating with any one of these motivations gives a brand relevance and innate appeal. These motivations are behind our search for change and meaning, and words related to them will find their way into consumers' natural online search habits. They are timeless and universal. Messages based on them will be relevant across cultures and age groups.” Mary Lindsay, Lindsay, Stone & Briggs. Advertising Age Magazine

So, after scratching my head, and shrugging off the urge to dismiss this as hog-wash, I searched for information about the 12 archetypes and found this link: http://www.herowithin.com/arch101.html.

Let’s test Mary’s theory out to see if her idea would work for readers like me.

Step one
Figure out what exceptional blend of the 12 archetypes I am. Here are my results.

Hero/Warrior: Likes to save the day. Sets and achieve goals, overcomes obstacles and persists in difficult times.....tends to see others as enemies and to think in either/or terms.

Explorer/Seeker/Wanderer: Seeks out new paths.

Ruler: Creates environments that invite in the gifts and perspectives of all concerned.

Step Two
Plan a blog addressing these archetypal passions. For the Hero/Warrior/Seeker: Content could present new, cutting-edge strategies and technologies that would help me beat my competition and increase profitable sales; thereby counter-acting the economic downturn……..I’d be able to save the day…….and in the end, I’d be recognized as the “company hero.”

For the “Ruler” in me: A blogger could suggest that I capture a continual flow of new ideas and strategies by encouraging blog readers to share their techniques for getting readers to their blog. Of course this good, no-cost idea would reinforce my hero status.

Well, I have to say that if bloggers presented legitimate content offering fresh strategies to beat the competition and increase profitable sales, while becoming a hero; it would hit on my hot buttons.

What do you think? I’m going to try it, I am already getting that hero feeling.

Step Three
Thoughtfully consider what archetypes your target audience/s represents and theme your blog content to those motivations.

Step Four
Referring to the plan, create a compelling message to post on your blog. They say that advertisers are using it, so let’s watch and see if we are able to recognize when the archetypes are woven into the messages.

Tell me what you find and how you feel this Jungian strategy works. Go get em’.

The Hero/Warrior/Seeker/Ruler

By the way, can any of you give me great ideas to attract readers to our blog? I need the blog to be a smashing success so I become the hero at my company!