Using coupons and promotional mailings as a sales tool

The current state of our national economy has many consumers turning to coupon clipping to save money. A recent study conducted by Pitney Bowes called DMNews http://www.dmnews.com/, demonstrates how consumer attitudes are influenced by coupons both in paper and electronic form. An astounding 75 percent of consumers preferred coupons to be delivered through the mail as compared to email. Email was second and newspaper inserts third.

Also of note was consumer opinion on promotional mailings. According to the study, receiving information in the mail prompted 37 percent of consumers to purchase a new brand or patronize a new business, while 68 percent were prompted to renew a brand or business relationship.

Other findings: Respondents said their most important consideration for redeeming a coupon is the level of discount. Consumers expect at least a 10-percent discount from coupons mailed to them. And they are most likely to use coupons for grocery purchases and least likely to use them on furniture.